HELLO WORLD

SOLELY FOR DESIGN

AESTHETIC - FUNCTIONALISM

 

CARSON HONG

Carson Hong graduated from Yonsei University in Seoul majoring in Culture and Design Management. Then, he started his career at Hanwha Galleria, which is the oldest and most renowned luxury retail company in South Korea as an intern. After that, he joined the First Canvas Co., Ltd. (one of the largest media commerce start-ups in South Korea) as Director of Design and Operations. 

Having honed skills and developed an eye for design with his work experiences, he went independent by setting up his design office - Carson Co. - in Seoul, 2018. Carson Hong is currently presenting wide-ranging designs from tableware to furniture, after achieving the Master of Advanced Studies Degree in Design for Luxury and Craftsmanship at ECAL, Switzerland.

"My design consists of curiosity drawing attention, usability for better user experiences, and eventually constant refinement for better outcomes.

With these elements, I continuously aim

to deliver emotional and physical advantages with my design.

Whatever.

I Design for Love."

 

CREDOS

DESIGN AS

AN ORGANISM

Design is a universal language as it is a mixture of cultural protocols, social issues, and human interactions. Also, design embeds its regional background, distinct characteristics, and complex notions while evolving based on those essences.

Carson Co. appreciates and strongly believe in those attributes of design.

WHAT WE PURSUE

Based on a deep understanding of social notions and behaviors, Carson Co. endlessly discovers the way of combining those with aesthetics which is the unique instinct of human beings. The pursuit of optimization between metaphor and narrative, heritage and future, stereotype and curiosity leads to the concept of “Aesthetic-Functionalism” as the core of Carson's design.

 

CORE VALUES

EMPATHY

Drawing empathy by understanding

the heritage, history, and culture of the client

LOGIC

Designing objects which make "TOTAL SENSE"

with strong reasons and logic supported

CREATIVITY

Delivering new shapes and values through creative approaches.

RESPONSIBILITY

Aiming timeless design by thinking about manufacturing, usage, and also the disposal process.